Customer Acquisition Featured
Benchmark Report
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
22m· n=1,842· 21,400· 4,830
Feb 14, 2026Open report
OBSERVATORY · RESEARCH & INSIGHTS
Research & Insights
Original research, benchmark reports, experiments, datasets, and industry analysis covering every aspect of SaaS Digital Marketing.
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FEATURED REPORT · BENCHMARK REPORT
2026 SaaS Customer Acquisition Cost Benchmark Report
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
1,842 sample· 22m read· 4,830· 38 citations
Open report
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2026 SaaS Customer Acquisition Cost Benchmark Report
AI Marketing Featured
Original Research
How 3,600 SaaS-related prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews cite sources — and what predicts inclusion.
18m· n=3,600· 18,700· 3,210
Mar 6, 2026Open report
Retention
Statistical Analysis
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
20m· n=942· 15,300· 2,874
Jan 22, 2026Open report
LinkedIn Ads
Experiment
A structured experiment log of 42 LinkedIn Ads split tests across creative, audience, and offer variables — with lifts, losses, and no cherry-picking.
15m· n=42· 12,100· 1,980
Feb 28, 2026Open report
Pricing
Market Analysis
Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.
24m· n=220· 10,800· 1,710
Jan 8, 2026Open report
Content Marketing
Original Research
12-month organic performance data from 480 SaaS blogs — traffic distribution, revenue attribution, and the pieces that outperform 100:1.
19m· n=480· 9,200· 1,450
Mar 19, 2026Open report
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