SEO ROI · Calculator

SEO ROI

Model the payoff of an organic search program across traffic, conversion and lifetime value.

Inputs

Monthly organic traffic

25,000

0500,000

Visitor → customer

1.5%

0%20%

Monthly ARPU

$120

$0$5,000

Gross margin

80%

0%100%

Monthly SEO investment

$15,000

$0$100,000

Time horizon (mo)

136

Live Output

ROI over horizon

140.0%

Total gross profit

$432,000

Total investment

$180,000

New customers / mo

375

Monthly gross profit

$36,000

Notes

SEO has a 3-9 month lag — model at least 12 months to see real payoff.
Compound: today's traffic keeps earning long after the investment stops.

All calculators

Customer Acquisition Cost

Monthly Recurring Revenue

MRR

→

Annual Recurring Revenue