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ROAS · Calculator

Return on Ad Spend

Revenue generated per dollar of paid media. The fastest paid-channel diagnostic.

Inputs
$180,000
$0$5,000,000
$30,000
$1$1,000,000
Live Output
ROAS
6.00 : 1
Excellent
As percentage
600.0%
Gross profit
$150,000
Notes
  • ROAS ignores COGS — pair with contribution margin for the full picture.
  • For SaaS with long payback, track blended ROAS over 90 days, not 7.
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