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Budget · Calculator

Marketing Budget

Top-down budget planner: % of ARR allocated across paid, content, events, tools and team.

Inputs
$5,000,000
$0$100,000,000
15%
0%50%
Live Output
Annual budget
$750,000
Monthly budget
$62,500
Paid media (40%)
$300,000
Content & SEO (20%)
$150,000
Events (15%)
$112,500
Team (15%)
$112,500
Tools (10%)
$75,000
Notes
  • Early-stage SaaS: 15-25% of ARR. Growth-stage: 40-50%. Mature: 10-15%.
  • Allocation is a starting point — reshape by channel efficiency, not vibes.
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Related
Customer Acquisition Cost
CAC
→
Lifetime Value
LTV
→
Monthly Recurring Revenue
MRR
→
Annual Recurring Revenue
ARR
→
Burn Rate
Burn
→
Cash Runway
Runway
→
Return on Ad Spend
ROAS
→
SEO ROI
SEO ROI
→
Content ROI
Content
→