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Content · Calculator
Content ROI
Full-funnel content P&L: production cost vs. compounding organic revenue.
Inputs
Reset
Articles produced
40
1
500
Cost per article
$800
$0
$10,000
Avg. monthly traffic / article
350
0
20,000
Visitor → customer
1.2%
0%
20%
Monthly ARPU
$120
$0
$5,000
Gross margin
80%
0%
100%
Time horizon (mo)
12
1
36
Live Output
Share result
ROI over horizon
504.8%
Payback
2.0 mo
Total gross profit
$193,536
Total investment
$32,000
Total monthly traffic
14,000
Notes
The top 20% of articles typically drive 80% of the traffic — plan for winners.
Update evergreen content every 6-12 months to keep rankings.
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Related
Customer Acquisition Cost
CAC
→
Lifetime Value
LTV
→
Monthly Recurring Revenue
MRR
→
Annual Recurring Revenue
ARR
→
Burn Rate
Burn
→
Cash Runway
Runway
→
Return on Ad Spend
ROAS
→
SEO ROI
SEO ROI
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Marketing Budget
Budget
→
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