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Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.
Normalized monthly subscription revenue. Track new, expansion, contraction, and churn to see net movement.
MRR × 12 with growth projection. The headline number VCs actually care about.
How much cash you spend per month net of revenue. The denominator of runway.
Months of cash left at current net burn. The clock every founder watches.
Revenue generated per dollar of paid media. The fastest paid-channel diagnostic.
Model the payoff of an organic search program across traffic, conversion and lifetime value.
Full-funnel content P&L: production cost vs. compounding organic revenue.
Top-down budget planner: % of ARR allocated across paid, content, events, tools and team.