CAC & LTV Model
Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.
Compute blended and channel-level CAC, gross-margin LTV, and payback with sensitivity toggles.
Board decks report a single CAC. Real decisions need channel-level truth and sensitivity.
Explore the template inline before you download. The PDF ships with the same structure, brand-styled and ready to fill in.
| # | Item | Owner | Priority | Status |
|---|---|---|---|---|
| 1 | CAC & LTV Model — kickoff | JI | P0 | Backlog |
| 2 | Define inputs & assumptions | Content | P1 | In progress |
| 3 | Draft first version | SEO | P2 | Review |
| 4 | Peer review | Design | P0 | Shipped |
| 5 | Publish v1 | RevOps | P1 | Backlog |
| 6 | Measure & iterate | JI | P2 | In progress |
- 1Populate cost + conversion assumptions per channel.
- 2Set gross margin and churn.
- 3Read blended CAC, payback, and 24-mo LTV.
- One owner per section — shared ownership stalls output.
- Timebox the first pass to a week, then review weekly.
- Track leading indicators alongside the outcome metric.
- Filling every field before validating with stakeholders.
- Confusing activity metrics with outcome metrics.
- Skipping the assumptions log — future you won't remember.
Grab the template and start today
Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.
Continue exploring
Recommended next steps chosen by topical relevance — not popularity.
The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.
Build the measurement stack that turns marketing spend into board-ready pipeline intelligence.
Acquisition gets the customer. Retention marketing keeps them, expands them, and turns them into advocates.
Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.
Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.
Input your current traffic, domain rating, keyword universe, and competitor gap. Get a 12-month traffic forecast, quick-win keyword bands, and a sequenced content roadmap.
Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.
Normalized monthly subscription revenue. Track new, expansion, contraction, and churn to see net movement.
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
Break your NSM into inputs, sub-inputs, and owner-level metrics.
OKRs, bets, experiments, and channel budgets for a 90-day growth plan.
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
Production-grade GA4 implementation with clean event schema.
GTM setup — client-side, server-side, and consent-aware.
Server-side GTM implementation for durable, privacy-safe measurement.