Marketing Analytics
GA4, attribution, cohort analysis, and revenue-tied dashboards for SaaS teams.
1 pillar articles in Marketing Analytics
3 frameworks in Marketing Analytics
5 calculators in Marketing Analytics
Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.
Normalized monthly subscription revenue. Track new, expansion, contraction, and churn to see net movement.
MRR × 12 with growth projection. The headline number VCs actually care about.
Revenue generated per dollar of paid media. The fastest paid-channel diagnostic.
1 assessments in Marketing Analytics
3 templates in Marketing Analytics
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.
Break your NSM into inputs, sub-inputs, and owner-level metrics.
19 services in Marketing Analytics
Production-grade GA4 implementation with clean event schema.
GTM setup — client-side, server-side, and consent-aware.
Server-side GTM implementation for durable, privacy-safe measurement.
Executive and operational dashboards that drive action.
Attribution models across MTA, MMM, and heuristic approaches.
End-to-end conversion tracking across ads, product, and CRM.
Marketing reporting cadence and templates for exec and board.
KPI frameworks that align marketing, product, and revenue teams.
Marketing and pipeline forecasting models with confidence intervals.
Data visualization that makes decisions obvious.
Rationalize and evolve your marketing stack for scale.
CRM strategy across HubSpot, Salesforce, and Pipedrive.
Deep HubSpot consulting — implementation, migration, and optimization.
End-to-end marketing automation across your entire stack.
RevOps strategy across marketing, sales, and CS operations.
Behavior and fit-based lead scoring models that sales trusts.
Cross-tool workflow automation using Zapier, Make, and native APIs.
Repeatable reporting systems with automated data pipelines.
SOPs for every recurring marketing process.