Marketing KPI Dashboard
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
A single dashboard your CEO will actually open. Weekly cadence, leading + lagging metrics.
Marketing reporting drifts into vanity. This dashboard forces cause → effect visibility.
Explore the template inline before you download. The PDF ships with the same structure, brand-styled and ready to fill in.
| Channel | Spend | Pipeline | CAC | ROAS |
|---|---|---|---|---|
| Organic | $0 | $186k | $0 | ∞ |
| Paid Search | $42k | $124k | $960 | 2.9x |
| Paid Social | $28k | $71k | $1,240 | 2.5x |
| Content | $18k | $208k | $540 | 11.5x |
- 1Connect your data sources (Sheets or CSV).
- 2Set targets per KPI per quarter.
- 3Review weekly with owners against RAG status.
- One owner per section — shared ownership stalls output.
- Timebox the first pass to a week, then review weekly.
- Track leading indicators alongside the outcome metric.
- Filling every field before validating with stakeholders.
- Confusing activity metrics with outcome metrics.
- Skipping the assumptions log — future you won't remember.
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Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
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