Score your SaaS marketing engine end-to-end: positioning, SEO, paid, content, retention, analytics, and RevOps. Get a maturity level, radar chart, prioritized fixes, and a 30/60/90-day roadmap you can hand to your team.
Your progress saves automatically — you can pause and resume anytime.
Most respondents complete the SaaS Marketing Health Score in the estimated time — questions are grouped into short sections so you can pause and resume. Your progress saves automatically.
For the most accurate result, have your last 90 days of core metrics available. If you don't, use conservative estimates — the report still surfaces the highest-leverage gaps.
Answers stay in your browser (localStorage) unless you download the PDF report, in which case you opt in to share your contact details.
Yes. Re-run every quarter to track maturity gains. The report includes a suggested next review date.
Recommended next steps chosen by topical relevance — not popularity.
The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.
Acquisition gets the customer. Retention marketing keeps them, expands them, and turns them into advocates.
Marketing for product-led SaaS is fundamentally different from sales-led demand gen. This guide covers acquisition, activation, expansion, in-product marketing, and PLG-specific measurement.
Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.
Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.
Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.
How much cash you spend per month net of revenue. The denominator of runway.
Months of cash left at current net burn. The clock every founder watches.
Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
OKRs, bets, experiments, and channel budgets for a 90-day growth plan.
Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
Production-grade GA4 implementation with clean event schema.
GTM setup — client-side, server-side, and consent-aware.
Server-side GTM implementation for durable, privacy-safe measurement.