Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.
2-6x between adjacent tiers. Below 2x buyers can't distinguish; above 6x you lose the middle.
Yes for self-serve; hide Enterprise behind 'Contact us' only if median deal size is >$25K ARR.
Recommended next steps chosen by topical relevance — not popularity.
Marketing for product-led SaaS is fundamentally different from sales-led demand gen. This guide covers acquisition, activation, expansion, in-product marketing, and PLG-specific measurement.
Move from A/B test theatre to a systematic CRO program that compounds conversion lift across signup, activation, and expansion.
The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.
Enter spend and ROAS per channel. The tool reallocates budget toward higher-return channels within realistic saturation caps and projects the lift.
Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.
Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.
April Dunford-inspired canvas to pin your category, alternatives, and value.
T-minus launch plan across product, marketing, sales, and support.
Hypothesis backlog with ICE scoring, PXL prioritization, and result logging.
Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
End-to-end GTM strategy for launches, new segments, and expansions.
Message architecture that aligns product, marketing, and sales.
Category and product positioning based on customer and competitive research.