Score demand creation, capture, and orchestration across content, ABM, paid, and sales alignment. Get a prioritized rebalancing plan.
Your progress saves automatically — you can pause and resume anytime.
Most respondents complete the Demand Generation Assessment in the estimated time — questions are grouped into short sections so you can pause and resume. Your progress saves automatically.
For the most accurate result, have your last 90 days of core metrics available. If you don't, use conservative estimates — the report still surfaces the highest-leverage gaps.
Answers stay in your browser (localStorage) unless you download the PDF report, in which case you opt in to share your contact details.
Yes. Re-run every quarter to track maturity gains. The report includes a suggested next review date.
Recommended next steps chosen by topical relevance — not popularity.
Turn LinkedIn from a cost center into a pipeline engine — with targeting, creative, and measurement built for high-ACV SaaS.
Move beyond blog-post volume. Build content that converts trials, shortens sales cycles, and compounds into a revenue channel.
Cut through the hype. A working framework for using AI across research, content, ops, and personalization — without hallucination risk.
Enter spend and ROAS per channel. The tool reallocates budget toward higher-return channels within realistic saturation caps and projects the lift.
Set a monthly traffic goal. This tool models the cadence, cluster mix, and budget you need to hit it — plus a 90-day publishing plan you can hand to a content lead.
Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.
Full-funnel content P&L: production cost vs. compounding organic revenue.
Model the payoff of an organic search program across traffic, conversion and lifetime value.
Top-down budget planner: % of ARR allocated across paid, content, events, tools and team.
Find the leaks in your paid search engine before you spend another dollar.
Where AI will move the needle for your marketing team in the next 90 days.
Are you ready to launch — or ready to burn cash?
Integrated campaign brief across paid, content, email, and sales enablement.
Editorial calendar with intent tags, funnel stage, and distribution channels per piece.
Writer-ready brief covering intent, angle, outline, internal links, and success criteria.
How 3,600 SaaS-related prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews cite sources — and what predicts inclusion.
12-month organic performance data from 480 SaaS blogs — traffic distribution, revenue attribution, and the pieces that outperform 100:1.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
Full-funnel inbound programs that generate pipeline, not just leads.
Targeted outbound programs coordinated with marketing plays.
Lead generation programs across paid, content, and partnerships.