Audit account structure, bidding, keyword hygiene, tracking, and creative. Report highlights budget leaks + top 10 fixes ranked by ROAS impact.
Your progress saves automatically — you can pause and resume anytime.
Most respondents complete the Google Ads Performance Audit in the estimated time — questions are grouped into short sections so you can pause and resume. Your progress saves automatically.
For the most accurate result, have your last 90 days of core metrics available. If you don't, use conservative estimates — the report still surfaces the highest-leverage gaps.
Answers stay in your browser (localStorage) unless you download the PDF report, in which case you opt in to share your contact details.
Yes. Re-run every quarter to track maturity gains. The report includes a suggested next review date.
Recommended next steps chosen by topical relevance — not popularity.
Kill wasted spend. Build a Google Ads program engineered for pipeline efficiency and payback — not vanity clicks.
Turn LinkedIn from a cost center into a pipeline engine — with targeting, creative, and measurement built for high-ACV SaaS.
Marketing for product-led SaaS is fundamentally different from sales-led demand gen. This guide covers acquisition, activation, expansion, in-product marketing, and PLG-specific measurement.
Enter spend and ROAS per channel. The tool reallocates budget toward higher-return channels within realistic saturation caps and projects the lift.
Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.
Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.
Top-down budget planner: % of ARR allocated across paid, content, events, tools and team.
Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.
Is your engine creating demand — or just capturing it?
Confirm your GA4 install is actually decision-grade.
Diagnose technical foundations, content depth, and authority signals.
Integrated campaign brief across paid, content, email, and sales enablement.
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
How 3,600 SaaS-related prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews cite sources — and what predicts inclusion.
High-intent capture and demand-gen campaigns across Search, PMax, and Display.
The highest-leverage B2B channel — targeting, creative, and offer design that converts.
Underpriced inventory across Bing and LinkedIn audience network.