Demand Generation · Tool

Channel Mix Optimizer

Enter spend and ROAS per channel. The tool reallocates budget toward higher-return channels within realistic saturation caps and projects the lift.

5 minIntermediatev1#paid#roas#budget#reallocation
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FAQ
Why cap the reallocation at 30%?

Aggressive reallocation ignores channel saturation. Above ~30% you start hitting diminishing returns; the tool's saturation drag models this conservatively.

What if I have 5+ channels?

Model the top-3 by spend here. Fringe channels rarely change the picture — but they should still be tracked in your monthly review.

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