Google Ads for SaaS
Efficient acquisition across every paid channel.
High-intent capture and demand-gen campaigns across Search, PMax, and Display.
What this engagement fixes
Who this is — and isn't — for
- SaaS teams with product-market fit and a real budget floor ($15k/mo+).
- Founders ready to test hypotheses, not just chase MQLs.
- Pre-PMF products still validating messaging.
- Teams unwilling to instrument conversion tracking properly.
What you can expect
How we work together
- 01Baseline
Audit current spend, tracking, creative, and landing pages.
- 02Strategy
Channel mix, budget model, creative brief, offer design.
- 03Launch
Campaign build, tracking, QA, and controlled rollout.
- 04Optimize
Weekly creative iteration, bid strategy, LP testing.
- 05Scale
Reallocate to winning channels; systematize what works.
What you take home
- Channel strategy with budget allocation.
- Creative testing framework and messaging matrix.
- Conversion tracking + server-side setup.
- Landing page test roadmap.
- Weekly performance dashboard.
- Timeline
- 90-day sprint, ongoing retainer optional
- Engagement
- Retainer
- Stages
- Series A, Series B+
- Industries
- B2B SaaS, Fintech, PLG SaaS, Enterprise SaaS
Recent results
Killed 60% of underperforming campaigns and rebuilt creative around jobs-to-be-done.
In their words
"Junaid rewired our entire paid stack in a quarter. Payback dropped from 18 to 9 months."
Everything that supports this service
More in Paid Advertising
The highest-leverage B2B channel — targeting, creative, and offer design that converts.
Underpriced inventory across Bing and LinkedIn audience network.
Creative-first Meta campaigns for PLG SaaS and self-serve products.
Long-form and short-form video ads that drive branded demand and pipeline.
Frequently asked questions
Do you manage the ad accounts directly?
Yes — for retainers. For advisory engagements, I upskill your team and review weekly.
What minimum budget do you recommend?
$15k/mo in ad spend is the practical floor to gather statistically meaningful data across channels.
Which platforms do you specialize in?
Google, LinkedIn, Meta, Microsoft, YouTube, Reddit, and Quora — with LinkedIn and Google being the highest-leverage for B2B SaaS.
Let's talk about google ads for saas.
Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.