Score positioning, ICP validation, pricing, packaging, distribution, sales assets, and launch readiness. Ships a launch-gate checklist.
Your progress saves automatically — you can pause and resume anytime.
Most respondents complete the Go-To-Market Readiness in the estimated time — questions are grouped into short sections so you can pause and resume. Your progress saves automatically.
For the most accurate result, have your last 90 days of core metrics available. If you don't, use conservative estimates — the report still surfaces the highest-leverage gaps.
Answers stay in your browser (localStorage) unless you download the PDF report, in which case you opt in to share your contact details.
Yes. Re-run every quarter to track maturity gains. The report includes a suggested next review date.
Recommended next steps chosen by topical relevance — not popularity.
Marketing for product-led SaaS is fundamentally different from sales-led demand gen. This guide covers acquisition, activation, expansion, in-product marketing, and PLG-specific measurement.
Move from A/B test theatre to a systematic CRO program that compounds conversion lift across signup, activation, and expansion.
The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.
Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.
Enter spend and ROAS per channel. The tool reallocates budget toward higher-return channels within realistic saturation caps and projects the lift.
Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.
Turn more of the traffic you already have into signups.
Is your engine creating demand — or just capturing it?
A 10-minute diagnostic across every marketing function.
T-minus launch plan across product, marketing, sales, and support.
April Dunford-inspired canvas to pin your category, alternatives, and value.
Hypothesis backlog with ICE scoring, PXL prioritization, and result logging.
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
How 3,600 SaaS-related prompts across ChatGPT, Perplexity, Claude, and Google AI Overviews cite sources — and what predicts inclusion.
End-to-end GTM strategy for launches, new segments, and expansions.
Message architecture that aligns product, marketing, and sales.
Category and product positioning based on customer and competitive research.