Positioning Canvas
April Dunford-inspired canvas to pin your category, alternatives, and value.
A one-page canvas to sharpen how you show up in category.
Positioning is vague until it fits on one page.
Explore the template inline before you download. The PDF ships with the same structure, brand-styled and ready to fill in.
- 1Fill each block collaboratively.
- 2Validate with 5 customer calls.
- 3Ship into homepage + sales.
- One owner per section — shared ownership stalls output.
- Timebox the first pass to a week, then review weekly.
- Track leading indicators alongside the outcome metric.
- Filling every field before validating with stakeholders.
- Confusing activity metrics with outcome metrics.
- Skipping the assumptions log — future you won't remember.
Grab the template and start today
April Dunford-inspired canvas to pin your category, alternatives, and value.
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