Product Marketing

Marketing for product-led SaaS is fundamentally different from sales-led demand gen. This guide covers acquisition, activation, expansion, in-product marketing, and PLG-specific measurement.

Input your Starter / Pro / Enterprise prices and the expected customer mix. The tool projects blended ARPU, revenue mix, and positioning notes for each tier.

Are you ready to launch — or ready to burn cash?

April Dunford-inspired canvas to pin your category, alternatives, and value.

T-minus launch plan across product, marketing, sales, and support.

Competitor battlecards with landmines, traps, and objection handling.

End-to-end GTM strategy for launches, new segments, and expansions.

Message architecture that aligns product, marketing, and sales.

Category and product positioning based on customer and competitive research.

Repeatable feature launch playbook — from beta to GA.

Data-informed pricing, packaging, and monetization strategy.

Adoption programs that move users to the aha moment and beyond.

Win/loss-informed competitive positioning and battlecards.

Enablement kits that shorten sales cycles and lift win rates.

Full lifecycle journey maps that unify marketing, product, and CS.