Revenue Growth

Acquisition gets the customer. Retention marketing keeps them, expands them, and turns them into advocates.

The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.

Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.

Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.

Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.

Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.

Normalized monthly subscription revenue. Track new, expansion, contraction, and churn to see net movement.

MRR × 12 with growth projection. The headline number VCs actually care about.

How much cash you spend per month net of revenue. The denominator of runway.

Months of cash left at current net burn. The clock every founder watches.

Revenue generated per dollar of paid media. The fastest paid-channel diagnostic.

Model the payoff of an organic search program across traffic, conversion and lifetime value.

Full-funnel content P&L: production cost vs. compounding organic revenue.

Top-down budget planner: % of ARR allocated across paid, content, events, tools and team.

A 10-minute diagnostic across every marketing function.

Fully-linked CAC, payback, and LTV model with channel breakdowns and sensitivity.

OKRs, bets, experiments, and channel budgets for a 90-day growth plan.

1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.

Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.

Production-grade GA4 implementation with clean event schema.

GTM setup — client-side, server-side, and consent-aware.

Server-side GTM implementation for durable, privacy-safe measurement.

Executive and operational dashboards that drive action.

Attribution models across MTA, MMM, and heuristic approaches.

End-to-end conversion tracking across ads, product, and CRM.

Marketing reporting cadence and templates for exec and board.

KPI frameworks that align marketing, product, and revenue teams.

Marketing and pipeline forecasting models with confidence intervals.

Data visualization that makes decisions obvious.