JI
JI
Analytics & Attribution

Conversion Tracking

Trustworthy data that drives real decisions.

End-to-end conversion tracking across ads, product, and CRM.

See how it works
Timeline
6–12 weeks build
Engagement
Sprint
Stages
Series A, Series B+, Enterprise
Industries
B2B SaaS, PLG SaaS
PROBLEMS SOLVED

What this engagement fixes

01Nobody trusts the numbers in the dashboards.
02Attribution changes every quarter.
03GA4 migration was rushed and now nothing matches.
04Marketing decisions are made on gut, not evidence.
IS THIS FOR YOU?

Who this is — and isn't — for

GOOD FIT
  • Teams ready to invest in clean data as a foundation.
  • SaaS with engineering resources to help with tracking.
NOT A FIT
  • Teams looking for magic attribution without data hygiene.
EXPECTED OUTCOMES

What you can expect

01
One source of truth across marketing and revenue.
02
Attribution model everyone agrees on.
03
Clean event schema and tracking plan.
04
Dashboards that drive action, not confusion.
ENGAGEMENT PROCESS

How we work together

  1. 01
    Discover

    Audit current stack, tracking, dashboards, and open questions.

  2. 02
    Design

    Tracking plan, event schema, attribution rules.

  3. 03
    Implement

    GA4, GTM (server-side), warehouse pipes, dashboards.

  4. 04
    Validate

    QA data quality, reconcile with revenue systems.

  5. 05
    Train

    Enable team, hand off SOPs, quarterly reviews.

DELIVERABLES

What you take home

  • Tracking plan and event schema.
  • GA4 + GTM (server-side) implementation.
  • Attribution model documentation.
  • Executive and operational dashboards.
  • Team training + SOPs.
AT A GLANCE
Timeline
6–12 weeks build
Engagement
Sprint
Stages
Series A, Series B+, Enterprise
Industries
B2B SaaS, PLG SaaS, Enterprise SaaS
CASE STUDIES

Recent results

Series-B SaaS
Rebuilt GA4 + SS-GTM; unified marketing + revenue data

Cut reporting time by 60% and settled 3 years of attribution debates.

WHAT CLIENTS SAY

In their words

"Our whole exec team finally shares the same numbers."

CFO · Series-B SaaS
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FAQ

Frequently asked questions

Do you handle server-side tracking?

Yes — GTM server-side is often the fastest path to durable, privacy-safe measurement.

READY WHEN YOU ARE

Let's talk about conversion tracking.

Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.

KNOWLEDGE GRAPH · ANALYTICS & ATTRIBUTION

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