Score org design, hiring gaps, tooling, planning cadence, and knowledge management. Ships a hiring plan + tooling recommendations.
Your progress saves automatically — you can pause and resume anytime.
Most respondents complete the Marketing Team Maturity Assessment in the estimated time — questions are grouped into short sections so you can pause and resume. Your progress saves automatically.
For the most accurate result, have your last 90 days of core metrics available. If you don't, use conservative estimates — the report still surfaces the highest-leverage gaps.
Answers stay in your browser (localStorage) unless you download the PDF report, in which case you opt in to share your contact details.
Yes. Re-run every quarter to track maturity gains. The report includes a suggested next review date.
Recommended next steps chosen by topical relevance — not popularity.
Build the measurement stack that turns marketing spend into board-ready pipeline intelligence.
The definitive pillar guide to SaaS marketing strategy — how modern SaaS companies build a connected system across research, positioning, channels, lifecycle, and measurement that compounds pipeline instead of chasing tactics.
Move beyond the newsletter. Build a behavior-driven email engine that drives activation, prevents churn, and scales expansion revenue.
Score your SaaS across MRR growth, retention, unit economics, and payback. Get a per-dimension grade, prioritized fixes, and a 30-day action plan.
Enter your 1/3/6/12-month cohort retention. The tool identifies the leak window, projects LTV impact, and recommends cohort-specific interventions.
Input your current traffic, domain rating, keyword universe, and competitor gap. Get a 12-month traffic forecast, quick-win keyword bands, and a sequenced content roadmap.
Total sales & marketing spend divided by new customers acquired. Pair with payback to know whether growth is efficient.
Expected gross profit from a customer over their lifetime. Ratio to CAC tells you if the unit economics work.
Normalized monthly subscription revenue. Track new, expansion, contraction, and churn to see net movement.
Kanban workflow from ideation → publish → distribute with SLAs per stage.
Weekly marketing KPI dashboard covering pipeline, CAC, payback, and channel efficiency.
Break your NSM into inputs, sub-inputs, and owner-level metrics.
1/3/6/12/24-month net revenue retention curves across 942 B2B SaaS companies, segmented by ICP, ACV, and pricing model.
Systematic teardown of 220 SaaS pricing pages — layout patterns, plan structures, psychological anchors, and what correlates with signup lift.
Blended and channel-level CAC benchmarks across 1,842 B2B SaaS companies segmented by ARR band, ICP, and go-to-market motion.
Senior marketing leadership for seed and Series-A SaaS.
Strategic advisory for founders and marketing leaders.
1:1 coaching for marketing executives and heads of growth.