GEO / AI Search Audit
Audit how LLMs represent your brand and where to close citation gaps.
Score brand presence across ChatGPT, Perplexity, and Google AI Overviews.
AI answers cite competitors. This finds and closes those gaps.
Explore the template inline before you download. The PDF ships with the same structure, brand-styled and ready to fill in.
| # | Item | Owner | Priority | Status |
|---|---|---|---|---|
| 1 | GEO / AI Search Audit — kickoff | JI | P0 | Backlog |
| 2 | Define inputs & assumptions | Content | P1 | In progress |
| 3 | Draft first version | SEO | P2 | Review |
| 4 | Peer review | Design | P0 | Shipped |
| 5 | Publish v1 | RevOps | P1 | Backlog |
| 6 | Measure & iterate | JI | P2 | In progress |
- 1Run the prompt set across LLMs.
- 2Log citations + sentiment.
- 3Prioritize gap-close pages.
- One owner per section — shared ownership stalls output.
- Timebox the first pass to a week, then review weekly.
- Track leading indicators alongside the outcome metric.
- Filling every field before validating with stakeholders.
- Confusing activity metrics with outcome metrics.
- Skipping the assumptions log — future you won't remember.
Grab the template and start today
Audit how LLMs represent your brand and where to close citation gaps.
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