Content Audits
Content operations that compound.
Full content inventory, decay analysis, and prioritized backlog.
What this engagement fixes
Who this is — and isn't — for
- SaaS teams ready to invest in content as a system, not a hobby.
- Marketing leaders who need repeatable ops, not just great writing.
- Teams looking for a single writer to churn out weekly blog posts.
- Companies without a defined ICP or product story.
What you can expect
How we work together
- 01Audit
Content inventory, decay analysis, quality scoring, competitive gap.
- 02Blueprint
Topical map, cluster strategy, editorial themes, cadence design.
- 03Systemize
SOPs, briefs, tools, reviewer workflows, and QA gates.
- 04Ship
Weekly publishing rhythm with distribution built in from day one.
- 05Refresh
Monthly decay review and priority refresh cycles.
What you take home
- Editorial strategy and topical map.
- Content ops SOPs and workflows.
- Briefs, style guide, and quality bar.
- Refresh backlog with prioritization.
- Monthly performance review.
- Timeline
- 3–6 months to steady state
- Engagement
- Retainer
- Stages
- Seed, Series A, Series B+
- Industries
- B2B SaaS, MarTech, DevTools
Recent results
Refreshed 40 posts, launched 3 pillar clusters, systematized ops.
In their words
"We finally have a content engine, not a rotating queue of freelancers."
Everything that supports this service
More in Content Marketing
End-to-end content strategy tied to pipeline and product goals.
Quarterly editorial calendars that align with launches, campaigns, and SEO.
Semantic topical maps that own the SERPs your buyers use.
Pillar-and-cluster architecture that concentrates authority.
Frequently asked questions
Do you write the content yourself?
I design the system and lead strategy. Writing is done by your team or a managed writer pool.
How many pieces per month?
Depends on capacity, but 4–8 high-quality pieces with distribution outperforms 20 mediocre ones.
Let's talk about content audits.
Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.