Customer Retention
Lifecycle programs that convert, expand, and retain.
Retention programs targeting churn signals and reactivation triggers.
What this engagement fixes
Who this is — and isn't — for
- SaaS teams with product usage data available.
- Founders who want revenue per email, not just open rates.
- Teams without an ESP or CRM in place.
What you can expect
How we work together
- 01Map
Personas, lifecycle stages, key events, and current gaps.
- 02Design
Sequence storyboards and messaging.
- 03Build
ESP/CRM implementation, templates, automations.
- 04Deliver
Deliverability hygiene, warmup, DMARC.
- 05Iterate
Monthly performance reviews and test cycles.
What you take home
- Lifecycle map by persona.
- Onboarding, nurture, expansion, and winback sequences.
- Segmentation model.
- Deliverability audit.
- Reporting dashboard.
- Timeline
- 6–10 weeks build, ongoing optimization
- Engagement
- Sprint
- Stages
- Seed, Series A, Series B+
- Industries
- B2B SaaS, PLG SaaS, Vertical SaaS
Recent results
Redesigned onboarding around real user milestones.
In their words
"Our lifecycle finally feels intentional."
Everything that supports this service
More in Email Marketing
Behavior-driven lifecycle automation across onboarding, retention, and expansion.
Nurture sequences tuned to buyer stage and product signal.
Onboarding programs that drive activation and reduce time-to-value.
Upsell and cross-sell campaigns that lift NRR.
Frequently asked questions
Which ESPs do you work with?
Customer.io, Braze, Iterable, HubSpot, Marketo, Klaviyo. I'll recommend based on your stack and stage.
Let's talk about customer retention.
Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.