A/B Testing
Turn existing traffic into pipeline.
Rigorous A/B testing programs with proper statistical practice.
What this engagement fixes
Who this is — and isn't — for
- Sites with 20k+ monthly visits (enough for meaningful tests).
- Teams willing to ship changes based on data, not opinion.
- Low-traffic sites (fix acquisition first).
What you can expect
How we work together
- 01Audit
Analytics review, heatmaps, session recordings, funnel analysis.
- 02Hypothesize
Build test backlog scored by impact, confidence, effort.
- 03Design
Wireframes, copy, dev handoff.
- 04Test
Ship, measure, decide. Kill or roll out.
- 05Iterate
Compound winners; document learnings.
What you take home
- Full conversion audit.
- Prioritized test backlog (ICE-scored).
- Test briefs and wireframes.
- Analytics and experiment tooling setup.
- Monthly results readouts.
- Timeline
- 90-day sprint, ongoing retainer optional
- Engagement
- Sprint
- Stages
- Seed, Series A, Series B+
- Industries
- B2B SaaS, PLG SaaS, Ecom SaaS
Recent results
Rewrote pricing page and cut form fields.
In their words
"We stopped debating design opinions and started shipping tests."
Everything that supports this service
More in Conversion Rate Optimization
Purpose-built landing pages that lift conversion by 30–80%.
Full-site conversion audits with prioritized recommendations.
Full-funnel optimization tied to pipeline and revenue metrics.
Behavioral analytics and session-level insight into user journeys.
Frequently asked questions
Which testing tool do you use?
GrowthBook, Statsig, VWO, or Optimizely — I'll recommend based on stack and stats maturity.
Let's talk about a/b testing.
Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.