Marketing Funnels
Pipeline-focused demand engines for B2B SaaS.
Funnel design and instrumentation for predictable conversion.
What this engagement fixes
Who this is — and isn't — for
- B2B SaaS with defined ICP and $10M+ ARR ambition.
- Teams ready to align sales and marketing under one funnel model.
- Pre-PMF startups with unstable ICP.
What you can expect
How we work together
- 01Align
Sales + marketing summit to align on funnel, definitions, SLAs.
- 02Model
Build pipeline model from CAC/LTV backward.
- 03Design
Channel plan, ABM strategy, nurture sequences.
- 04Instrument
Attribution, dashboards, feedback loops.
- 05Operate
Weekly pipeline reviews and quarterly recalibration.
What you take home
- Funnel model and stage definitions.
- ICP and account tiering.
- Channel plan with pipeline goals.
- SLA between marketing and sales.
- Attribution model and dashboards.
- Timeline
- 90-day design + ongoing operate
- Engagement
- Retainer
- Stages
- Series A, Series B+, Enterprise
- Industries
- B2B SaaS, Enterprise SaaS
Recent results
Rebuilt funnel model, launched ABM to top 200 accounts.
In their words
"For the first time our sales team trusts the numbers coming out of marketing."
Everything that supports this service
More in Demand Generation
Full-funnel inbound programs that generate pipeline, not just leads.
Targeted outbound programs coordinated with marketing plays.
Lead generation programs across paid, content, and partnerships.
Pipeline-focused programs with sales alignment built in.
Frequently asked questions
Do you help with sales enablement?
Yes — sales and marketing alignment is core to demand gen. No engagement stops at the MQL.
Let's talk about marketing funnels.
Share a few details and I'll come back within one business day with a scheduling link and a pre-read tailored to your challenge.